MA - Rising Popularity Makes Bitcoin An Interesting Marketing Tool

• Bitcoin has seen a surge in popularity, in part due to the crypto being seen as having potential 'mainstream' use in the corporate world.
• While TSLA made headlines with its Bitcoin purchase and acceptance of it as a direct payment, many retailers have been indirectly accepting crypto for years.
• Following CMG, more companies could hop on the bandwagon and use crypto as a promotional and marketing vessel to drive engagement higher.
• Bitcoin-led promotions could provide high levels of engagement in short periods of time at a low cost.

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