- Bitcoin has seen a surge in popularity, in part due to the crypto being seen as having potential 'mainstream' use in the corporate world.
- While TSLA made headlines with its Bitcoin purchase and acceptance of it as a direct payment, many retailers have been indirectly accepting crypto for years.
- Following CMG, more companies could hop on the bandwagon and use crypto as a promotional and marketing vessel to drive engagement higher.
- Bitcoin-led promotions could provide high levels of engagement in short periods of time at a low cost.
For further details see:
Rising Popularity Makes Bitcoin An Interesting Marketing Tool