RCKY - Rocky Brands: Online Strategy Provides Profitability Through The Pandemic
Rocky Brands (RCKY) has been surprisingly hardy during the COVID pandemic. The stock price has dropped due to the COVID closure of retailers that sell Rocky's brands and the anticipated loss in revenue. As 2020 has unfolded, however, Rocky Brands has proven more resilient than expected.
Data by YCharts
Impressive Second-Quarter Earnings
On July 28th, Rocky Brands' share price jumped after reporting unexpectedly positive second-quarter earnings. Rocky was projected to report a $0.16 loss per share for the second quarter - instead they reported a $0.33 gain.
The pandemic impact on Rocky Brands was not