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RCKY - Rocky Brands: Recent Sell-Off Has Created Prime Entry Point
Rocky Brands Inc.
Due to its recent acquisition of Honeywell International's footwear business, the company encountered unexpected fulfillment issues which caused a miss in sales expectations.
Demand for RCKY’s products has remained strong and unfulfilled open orders have not been cancelled.
We believe RCKY is undervalued through a conservative 15x P/E ratio blended with our DCF valuation.