EVC - Roku expands ad business into Mexico

Roku (ROKU -2.7%) is expanding its advertising business into Mexico, a big market where streaming is becoming more mainstream. It's teaming up with Entravision Communications (NYSE:EVC) to help guide brands to the advertising operation. That offers advertisers the chance to move with audiences into streaming with help in planning, buying and measuring ads in Mexico, Roku says. Since establishing the ad business in 2012, Roku has worked with 90% of the top 200 Ad Age brands. “Our goal is to help advertisers and content partners invest for a world where all TV and all TV ads will be streamed," says Roku's Mirjam Laux. Yesterday in its ad business, Roku rolled out Nielsen Digital Ad Rating audience guarantees on its OneView platform.

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Roku expands ad business into Mexico