TCOM - Rosewood Hotel Tongpai Hotels join hands with Trip.com to expand its footprint in China

Rosewood Hotel, one of the world’s leading hotel companies, encompasses three brands portfolio which includes New World, Hotels & Resorts, and Tongpai Hotels of Chow Tai Fook Enterprises entered into a strategic partnership with Trip.com (TCOM) to expand both hotel brands’ footholds in mainland China.Rezen Hotels Group, a subsidiary of Trip.com, will carry out in-depth cooperation with New World Hotels & Resorts and Tongpai Hotels to grow the brands by supporting both groups distribution networks, technology and customer databases for increased marketing strength and enhanced customer experience."The continuing trend of rising consumption power in China is fuelling high demand and the need for sophisticated structures to accommodate; this partnership is an exciting industry innovation to expand brands and generate greater value and enhanced satisfaction for customers," says Jane Sun, chief executive officer of Trip.com Group.

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Rosewood Hotel, Tongpai Hotels join hands with Trip.com to expand its footprint in China