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VOO - Searching For Companies With Pricing Power As Inflation Looms
Vanguard S&P 500
Inflationary pressures are mounting, based on evidence from the recent earnings season.
Payment processing and software firms that haven’t increased their rates recently, for example, aren’t likely to receive much pushback should they take pricing action.
Understanding a firm’s pricing power, whether from competitive advantages, differentiated offerings or experiences, or constrained capacity is imperative to developing high conviction in specific stocks.