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J.C. Penney (JCP) reports quarterly earnings on November 15th. Analysts expect revenue of $2.51 billion and EPS of -$0.56. The revenue estimate implies a Y/Y decline in the high single digit range. Investors should focus on the following key items.
Decline In Same-Store Sales
The challenge for traditional retailers like J.C. Penney is to make the transition from sales through physical location to sales via a digital platform. It could involve a change in culture and large capital outlays with an uncertain return on investment. In Q2 2019, the company reported