UBSFY - September videogame sales rise at moderate pace ahead of new consoles

Videogame sales growth moderated in September, but continued a months-long streak of year-over-year gains, riding on strength in mobile, hardware and accessories. Overall sales were up 10% in September from the previous September, to $4.3B, according to NPD Group. Year-to-date sales in this pandemic era are now $33.69B overall, up 21% from the same period in 2019. All categories again saw increases. Hardware spending rose 15% to $277M, as gains in Nintendo Switch (NTDOY) offset declines in other platforms (Sony (SNE), Microsoft (MSFT)) that are nearing a new-generation refresh. Year-to-date, hardware spending is up 22% to $2.3B. And accessories spending saw the biggest percentage gain, up 30% to a September-record $191M. That was paced by new September and YTD sales records for gamepad and headset/headphone spending, analyst Mat Piscatella notes. The Xbox Elite Series 2 Wireless Controller was the best-selling accessory. Year-to-date spending on accessories is up 26% to an

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September videogame sales rise at moderate pace ahead of new consoles