LLNW - Should Cisco's New Video-Streaming Solution Worry Competitors?
Given its challenges with its legacy-hardware networking business, Cisco Systems (NASDAQ: CSCO) is looking to propose more x-as-a-service solutions. Last week, the tech giant made an important step in that direction with a video-streaming optimization offering that could have a significant impact on the competitive landscape in several areas.
The world is hungry for video streaming . Cisco estimates global internet traffic will grow at a compound annual rate of 30% by 2022. And by that time, consumer internet video traffic should increase to 82% of overall consumer internet traffic, up from 73% in 2017.
In addition, internet users expect their online videos and applications to be delivered fast. To address that demand, content delivery network (CDN) providers have been building data centers around the world to host content closer to users. The legacy CDN provider Akamai Technologies dominates that market, but smaller, specialized CDN players have emerged. For instance, Fastly and Cloudflare have developed innovative and programmable solutions, while Limelight Networks (NASDAQ: LLNW) has been focusing on optimizing video streaming.
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Should Cisco's New Video-Streaming Solution Worry Competitors?