SMPL - Simply Good Foods: Big Bucks Selling Protein Bars
Thesis
Simply Good Foods (SMPL) has been on an impressive growth run this year. The company, which primarily sells protein bars and shakes, went public in 2018. Until just last month, the company consisted of snacks under two brands: Atkins and SimplyProtein.
For those of you who remember, Atkins came to prominence years ago under the fad Atkins diet, which essentially called for eating a lot of meat and fat and limited carbs. But the primary focus of the Atkins brand now appears to be protein bars and shakes.
This year, the company