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home / news releases / SITO - SITO Reports Fourth Quarter and Full-Year 2018 Results


SITO - SITO Reports Fourth Quarter and Full-Year 2018 Results

JERSEY CITY, N.J., March 29, 2019 (GLOBE NEWSWIRE) -- SITO Mobile Ltd(NASDAQ: SITO), an insights-driven Consumer Behavior and Location Sciences™ company, announced today its financial results for the three months and full-year ended December 31, 2018.

Fourth Quarter Financial Overview

  • Revenue for the three months ended December 31, 2018 was $11.1 million
  • Net loss in the fourth quarter of 2018 was $1.1 million, compared to $6.8 million in the corresponding period of 2017. The year-over-year improvement reflects, among other things, a $2.2 million reduction in executive compensation, and $1.0 million in employee salary and commissions that were eliminated as part of a targeted restructuring initiative
  • Adjusted EBITDA* for the fourth quarter of 2018 was $145,000 compared to a loss of $2.0 million in the corresponding period of 2017
  • Detailed financial results for the fourth quarter and the full year ended December 31, 2018 are described in the financial summary sections below

Full-Year 2018 and Recent Operational Achievements

“The strategic actions we took in 2018 and the early part of 2019 to restructure and strengthen our organization were necessary to better position SITO to scale our operations augment our revenue model with transformative, multi-year, consumer insights and data-driven transactions and capitalize on the significant market opportunity in front of us,” commented Tom Pallack, SITO’s Chief Executive Officer.  “Over the past several months, we have revamped and enhanced every aspect of the organization, strengthened our product offering and the ability to leverage our proprietary and unique location-based, data-driven capabilities, while streamlining our corporate structure, lowering our overall head count, bolstering our balance sheet and reducing G&A expenses.”

"Our business and revenue mix continue to shift towards enterprise customers that are utilizing SITO consumer insights for data-driven transactions," Pallack added. "During the fourth quarter of 2018, sales to enterprise customers and recurring engagements leveraging our proprietary data represented 35% of our total sales.  We believe we now have the right management team in place and the necessary access to funds through our new factoring agreement to effectively drive our brand direct and channel partner strategy.”

Fourth Quarter Financial Summary

Total revenue for the three months ended December 31, 2018 decreased by $3.6 million, or 24%, to $11.1 million, compared to $14.7 million in the corresponding period of 2017. The decrease in total revenue was primarily due to a reduction in the average spending per customer, which we are actively working to offset with an increase of enterprise data-driven engagements with larger brands and agencies.

Gross profit for the three months ended December 31, 2018 was $5.6 million, or 50% of total revenue, compared to $6.8 million, or 46% of total revenue, for the corresponding period of 2017.  The increase in gross profit as a percentage of total revenue was due primarily to higher gross margins in new client engagements.

Loss from operations for the three months ended December 31, 2018 was $1.3 million, compared to a loss from operations of $6.9 million in the corresponding period of 2017. The decrease in loss from operations was primarily due to an overall decrease in office and employee compensation expense as part of management’s strategic restructuring efforts.

Net loss for the three months ended December 31, 2018 was $1.1 million, or ($0.04) per basic and diluted share, compared to a net loss of $6.7 million, or ($0.31) per basic and diluted share, for the corresponding period of 2017.

Adjusted EBITDA* for the three months ended December 31, 2018 was $145,000, compared to a loss of $2.0 million in the corresponding period of 2017.

* To supplement our financial results presented in accordance with generally accepted accounting principles in the United States (“GAAP”), SITO Mobile has presented Adjusted EBITDA, a non-GAAP financial measure, because many of our investors use these non-GAAP financial measures to monitor the Company's performance. Generally, a non-GAAP financial measure is a quantitative assessment of a company's performance, financial position or cash flow that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and presented in accordance with GAAP. Non-GAAP financial measures should not be considered as a substitute for, or superior to, the measures of financial performance prepared in accordance with GAAP. 

Full-Year Financial Summary

Total revenue for the year ended December 31, 2018 declined by $3.2 million, or 7%, to $39.7 million, compared to total revenue of $42.9 million for the year ended December 31, 2017.  The decrease in total revenue was primarily due to a reduction in the average spending per customer, which we are actively working to offset with an increase of enterprise data-driven engagements with larger brands and agencies.

Gross profit for the year ended December 31, 2018 was $18.4 million, or 46% of total revenue, compared to $20.7 million, or 48% of total revenue, for the year ended December 31, 2017.  The reduction in gross profit was primarily driven by lower revenues.  
                                                        
Loss from operations for the year ended December 31, 2018 was $18.5 million, compared to a loss from operations of $14.4 million for the year ended December 31, 2017, which reflects, among other things, a decrease in revenue of $3.2 million and an increase in sales and marketing expense of $4.7 million.

Net loss for the year ended December 31, 2018 was $17.0 million, or ($0.68) per basic and diluted share, compared to a net loss of $15.0 million, or $(0.69) per basic and diluted share, for the year ended December 31, 2017.
                                                                                                                                        
Adjusted EBITDA* for year ended December 31, 2018  was a loss of $10.1 million, compared to an Adjusted EBITDA loss of $2.6 million for the year ended December 31, 2017.

Balance Sheet Summary

The Company ended the year with $2.6 million in cash and cash equivalents, compared to cash and cash equivalents $3.6 million at December 31, 2017. Subsequent to December 31, 2018 the company entered into a new factoring and security agreement with Fast Pay Partners LLC that provides up to $9.5 million in accounts receivable financing, with an option to expand the facility by an additional $5.5 million dollars later this year.

Conference Call Information

Date: Friday, March 29, 2019
Time: 9:00 a.m. Eastern Time (ET)
Dial in Number for U.S. & Canadian Callers: 877-407-8293
Dial in Number for International Callers (Outside U.S. & Canada): 201-689-8349

The conference call will also be webcasted live on the Investor Relations section of SITO’s IR web site at http://ir.sitomobile.com/ir-calendar.

A replay will be available for 2 weeks starting on March 29, 2018 at approximately 11:00 a.m. ET. To access the replay, please dial 877-660-6853 in the U.S. and 201-612-7415 for international callers. The conference ID# is 13689171.

About SITO Mobile, Ltd. 

SITO delivers consumer location-based data-driven solutions for brands spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey yielding a powerful strategic knowledge asset for executives and strategic decision makers delivering actionable insights to understand and influence consumer behaviors.

Our consumer location focused science reveals deep, real-time understandings of consumer movements, interests, actions, associations, and experiences providing increased clarity for brands navigating business decisions, developing advertising campaigns, and advancing business imperatives. The company is home to a proprietary location-data technology stack and has amassed a multi-year consumer behavioral, movement, location, and demographic database arming clients with a powerful resource for identifying real-time insights, longitudinal behavioral research, and delivery of successful media campaigns. SITO’s in-store targeting, proximity targeting, geo-conquesting and attribution data combine to create and optimize measurable hyper-targeted campaigns for brands. For more information regarding SITO’s science, technology and solutions spanning media and research, visit www.sitomobile.com.

About Non-GAAP Financial Measures

We present EBITDA and Adjusted EBITDA and in this press release to provide a supplemental measure of our operating performance. We define EBITDA as earnings before interest expense, income tax expense, depreciation and amortization expense, and Adjusted EBITDA, as EBITDA before stock based compensation, certain non-recurring professional expenses related to pending or threatened contested solicitations of the Company’s shareholders, investigations of former executives, defense of certain class action lawsuits, and implementation of a section 382 rights plan. We believe EBITDA and Adjusted EBITDA are useful performance measures used by us to facilitate a comparison of our operating performance and earnings on a consistent basis from period-to-period and to provide for a more complete understanding of factors and trends affecting our business than measures under generally accepted accounting principles in the United States of America (GAAP) can provide alone. The non-GAAP measures included in this release, however, should be considered in addition to, and not as a substitute for or superior to, operating income, cash flows, or other measures of financial performance prepared in accordance with GAAP. Please refer to the financial tables included below for a reconciliation of GAAP to non-GAAP measures.

Cautionary Statement Regarding Certain Forward-Looking Information

This announcement contains forward-looking statements. These statements are based on our management’s beliefs and assumptions and on information currently available to our management. Forward-looking statements include statements concerning the following: SITO’s plans and initiatives; our possible or assumed future results of operations; our ability to attract and retail customers; our ability to sell additional products and services to customers; our competitive position; our industry environment; and our potential growth opportunities. You should not place undue reliance on forward-looking statements, because they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect results. Factors that may cause actual results to differ materially from current expectations include, among other things, those listed under “Risk Factors” in our Annual Report on Form 10-K and the reports we file with the SEC.  Actual events or results may vary significantly from those implied or projected by the forward-looking statements due to these risk factors.  No forward-looking statement is a guarantee of future performance. You should read our Annual Report on Form 10-K and the documents that we reference in our Annual Report on Form 10-K and have filed as exhibits thereto with the Securities and Exchange Commission, or the SEC, with the understanding that our actual future results and circumstances may be materially different from what we expect, as described in this announcement. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as may be required by applicable law. Although we believe that the expectations reflected in the forward-looking statements are reasonable, SITO is not guaranteeing, and cannot guarantee, future financial and operating results, levels of business activity, performance or achievements.

IR Contact:

Rob Fink
Hayden IR
646.415.8972
SITO@haydenir.com


SITO Mobile, Ltd.
CONSOLIDATED STATEMENTS OF OPERATIONS

 
 
 
 
 
 
 
 
 
 
 
 
 
For the Three Months Ended
 
For the Years Ended
 
 
 
 
December 31,
 
December 31,
 
 
 
 
2018 
 
2017 
 
2018 
 
2017 
 
 
 
 
 
 
 
 
 
 
 
Revenue
 
 
 
 
 
 
 
 
 
Media placement
$
  11,116,172
 
$
  14,696,065
 
$
  39,746,351
 
$
  42,859,777
 
 
Licensing and royalties
 
  - 
 
 
  - 
 
 
  - 
 
 
  130,653
 
 
Total revenue
 
  11,116,172
 
 
  14,696,065
 
 
  39,746,351
 
 
  42,990,430
 
 
 
 
 
 
 
 
 
 
 
 
Cost of Revenue
 
 
 
 
 
 
 
 
 
Cost of revenue
 
  5,525,155
 
 
  7,878,174
 
 
  21,343,912
 
 
  22,242,286
 
 
Gross profit
 
  5,591,017
 
 
  6,817,891
 
 
  18,402,439
 
 
  20,748,144
 
 
 
 
 
 
 
 
 
 
 
 
Operating Expenses
 
 
 
 
 
 
 
 
 
Sales and marketing
 
  3,564,946
 
 
  3,914,245
 
 
  19,213,687
 
 
  14,522,230
 
 
General and administrative
 
  3,155,437
 
 
  6,194,355
 
 
  17,009,684
 
 
  16,029,040
 
 
Legal settlement - See notes 16
 
  - 
 
 
  3,500,000
 
 
  - 
 
 
  3,500,000
 
 
Depreciation and amortization
 
  146,584
 
 
  141,395
 
 
  647,680
 
 
  1,137,985
 
 
Total operating expenses
 
  6,866,967
 
 
  13,749,995
 
 
  36,871,051
 
 
  35,189,255
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loss from operations
 
  (1,275,950
)
 
  (6,932,104
)
 
  (18,468,612
)
 
  (14,441,111
)
 
 
 
 
 
 
 
 
 
 
 
Other Income (Expense)
 
 
 
 
 
 
 
 
 
Earnings from joint venture
 
  - 
 
 
  - 
 
 
  - 
 
 
  1,464,754
 
 
Gain (loss) on revaluation of warrant liability
 
  207,136
 
 
  158,646
 
 
  1,364,704
 
 
  (477,810
)
 
Other income
 
  1,123
 
 
  - 
 
 
  118,753
 
 
  - 
 
 
Interest income (expense), net
 
  (6,467
)
 
  2,613
 
 
  1,830
 
 
  (1,296,436
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Net loss before income taxes
 
  (1,074,158
)
 
  (6,770,845
)
 
  (16,983,325
)
 
  (14,750,603
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Income tax (expense) benefit
 
  (1,886
)
 
  80,522
 
 
  (82,282
)
 
  80,522
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net loss from continuing operations
 
  (1,076,044
)
 
  (6,690,323
)
 
  (17,065,607
)
 
  (14,670,081
)
 
 
 
 
 
 
 
 
 
 
 
Discontinued Operations
 
 
 
 
 
 
 
 
 
Income from operations of discontinued component
 
  - 
 
 
  (56,013
)
 
  - 
 
 
  (368,857
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Net income from discontinued operations
 
  - 
 
 
  (56,013
)
 
  - 
 
 
  (368,857
)
 
 
 
 
 
 
 
 
 
 
 
 
 
  Net loss
$
  (1,076,044
)
$
  (6,746,336
)
$
  (17,065,607
)
$
  (15,038,938
)
 
 
 
 
 
 
 
 
 
 
 
 
Basic and diluted net (loss) per share
 
 
 
 
 
 
 
 
 
 
Continuing operations
 
  (0.04
)
 
  (0.30
)
 
  (0.68
)
 
  (0.69
)
 
 
Discontinued operations
 
  - 
 
 
  (0.00
)
 
  - 
 
 
  (0.02
)
 
 
Basic and diluted net (loss) per share
$
  (0.04
)
$
  (0.31
)
$
  (0.68
)
$
  (0.71
)
 
 
 
 
 
 
 
 
 
 
 
 
Basic and diluted weighted average shares outstanding
 
  25,453,327
 
 
  22,009,540
 
 
  24,926,197
 
 
  21,249,985
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

SITO Mobile, Ltd.
CONSOLIDATED BALANCE SHEETS

 
 
 
 
 
 
 
 
 
 
 
 
December 31,
 
 
 
 
 
2018
 
2017
 
 
 
 
 
 
 
 
 
Assets
 
 
 
 
 
 
Current assets
 
 
 
 
 
 
 
Cash and cash equivalents
$
  2,597,246
$
  3,611,438
 
 
 
Accounts receivable, net
 
  10,206,664
 
  13,005,718
 
 
 
Other prepaid expenses 
 
  469,041
 
  374,380
 
 
 
Assets from discontinued operations
 
  - 
 
  10,596
 
 
 
 
 
 
 
 
 
 
 
  Total current assets
 
  13,272,951
 
  17,002,132
 
 
 
 
 
 
 
 
 
 
Property and equipment, net
 
  343,572
 
  449,949
 
 
 
 
 
 
 
 
 
 
Other assets
 
 
 
 
 
 
 
Capitalized software development costs, net
 
  861,699
 
  1,485,285
 
 
 
Intangible assets:
 
 
 
 
 
 
 
  Patents, net
 
  630,857
 
  742,574
 
 
 
  Other intangible assets, net
 
  897,007
 
  1,168,007
 
 
 
Goodwill
 
  6,444,225
 
  6,444,225
 
 
 
Other assets 
 
  114,101
 
  92,420
 
 
 
 
 
 
 
 
 
 
 
  Total other assets
 
  8,947,889
 
  9,932,511
 
 
 
 
 
 
 
 
 
 
 
  Total assets
$
  22,564,412
$
  27,384,592
 


Liabilities and Stockholders' Equity 
 
 
 
 
 
 
Current liabilities
 
 
 
 
 
 
 
Accounts payable 
$
  4,377,805 
$
  6,506,902 
 
 
 
Accrued expenses
 
  4,610,146 
 
  9,911,540 
 
 
 
Deferred revenue
 
  264,493 
 
  - 
 
 
 
Current obligations under capital lease
 
  3,571 
 
  2,756 
 
 
 
Warrant liability
 
  174,684 
 
  1,539,388 
 
 
 
Liabilities from discontinued operations
 
  - 
 
  210,789 
 
 
 
 
 
 
 
 
 
 
 
 Total current liabilities
 
  9,430,699 
 
  18,171,375 
 
 
 
 
 
 
 
 
 
 
Long-term liabilities
 
 
 
 
 
 
 
Obligations under capital lease
 
  7,644 
 
  - 
 
 
 
 
 
 
 
 
 
 
 
 Total long-term liabilities
 
  7,644 
 
  - 
 
 
 
 
 
 
 
 
 
 
 
 Total liabilities
 
  9,438,343 
 
  18,171,375 
 
 
 
 
 
 
 
 
 
 
Commitments and contingencies - See notes 16
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stockholders' Equity 
 
 
 
 
 
 
 
Preferred stock, $.0001 par value, 5,000,000 shares authorized;
 
 
 
 
 
 
 
  none outstanding
 
  - 
 
  - 
 
 
 
Common stock, $.001 par value; 100,000,000 shares authorized,
 
 
 
 
 
 
 
25,529,078 shares issued and outstanding as of December 31, 2018; and
 
 
 
 
 
 
 
22,039,529 shares issued and outstanding as of December 31, 2017
 
  25,527 
 
  22,038 
 
 
 
Additional paid-in capital
 
  185,983,898 
 
  165,008,928 
 
 
 
Accumulated deficit
 
  (172,883,356)
 
  (155,817,749)
 
 
 
 
 
 
 
 
 
 
 
 Total stockholders' equity 
 
  13,126,069 
 
  9,213,217 
 
 
 
 
 
 
 
 
 
 
 
 Total liabilities and stockholders' equity 
$
  22,564,412 
$
  27,384,592 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

SITO Mobile, Ltd.
RECONCILIATION OF GAAP NET INCOME TO ADJUSTED EBITDA

 
 
For the Three Months Ended
 
 
For the Years Ended
 
 
 
December 31,
 
 
December 31,
 
 
 
2018
 
 
2017
 
 
 
2018
 
 
2017
 
 
 
 
 
 
 
 
 
 
 
 
 
Net (loss)
$
  (1,076,044
)
$
  (6,746,336
)
 
$
  (17,065,607
)
$
  (15,038,938
)
 
Net income (loss) from discontinued operations
 
  - 
 
 
  (56,013
)
 
 
  - 
 
 
  (368,857
)
 
Net (loss) from continuing operations
 
  (1,076,044
)
 
  (6,690,323
)
 
 
  (17,065,607
)
 
  (14,670,081
)
 
Adjustments to reconcile net (loss) to EBITDA:
 
 
 
 
 
 
 
 
 
 
Depreciation and amortization expense included in cost of revenue and operating expenses:
 
 
 
 
 
 
 
 
 
 
Amortization included in cost of revenue
 
  207,690
 
 
  225,609
 
 
 
  764,375
 
 
  438,094
 
 
Depreciation and other amortization
 
  146,584
 
 
  141,395
 
 
 
  647,680
 
 
  1,137,985
 
 
Total depreciation and amortization expense
 
  354,274
 
 
  367,004
 
 
 
  1,412,055
 
 
  1,576,079
 
 
Interest income (expense), net
 
  (6,467
)
 
  2,613
 
 
 
  1,830
 
 
  (1,296,436
)
 
Income tax expense
 
  (1,886
)
 
  80,522
 
 
 
  (82,282
)
 
  80,522
 
 
 
 
 
 
 
 
 
 
 
 
 
EBITDA
 
  (713,417
)
 
  (6,406,454
)
 
 
  (15,573,100
)
 
  (11,878,088
)
 
 
 
 
 
 
 
 
 
 
 
 
Adjustments to reconcile EBITDA:
 
 
 
 
 
 
 
 
 
 
Stock based compensation expense included in operating expenses:
 
 
 
 
 
 
 
 
 
 
Sales and marketing
 
  302,590
 
 
  342,674
 
 
 
  1,805,944
 
 
  817,061
 
 
General and administrative
 
  728,661
 
 
  560,941
 
 
 
  4,377,613
 
 
  1,348,333
 
 
 Total stock based compensation expense
 
  1,031,251
 
 
  903,615
 
 
 
  6,183,557
 
 
  2,165,394
 
 
 
 
 
 
 
 
 
 
 
 
 
Gain (loss) on warrant revaluation
 
  207,136
 
 
  158,646
 
 
 
  1,364,704
 
 
  (477,810
)
 
 
 
 
 
 
 
 
 
 
 
 
Certain non-recurring expenses
 
 
 
 
 
 
 
 
 
 
Other litigation
 
  (8,254
)
 
  3,526,760
 
 
 
  509,421
 
 
  3,526,935
 
 
Investigations of former executives
 
  42,603
 
 
  66,447
 
 
 
  86,674
 
 
  741,360
 
 
Class action lawsuits
 
  - 
 
 
  893
 
 
 
  35,991
 
 
  235,062
 
 
Section 382 rights plan
 
  - 
 
 
  - 
 
 
 
  - 
 
 
  135,228
 
 
Contested proxy solicitation pending of threatened against the Company
 
  - 
 
 
  96,780
 
 
 
  59,998
 
 
  2,020,370
 
 
Total non-recurring expenses
 
  34,349
 
 
  3,690,880
 
 
 
  692,084
 
 
  6,658,955
 
 
 
 
 
 
 
 
 
 
 
 
 
Adjusted EBITDA
$
  145,047
 
$
  (1,970,605
)
 
$
  (10,062,163
)
$
  (2,575,929
)
 
 
 
 
 
 
 
 
 
 
 
 

 

Stock Information

Company Name: SITO Mobile Ltd.
Stock Symbol: SITO
Market: NASDAQ

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