SYTA - Siyata Mobile’s (NASDAQ: SYTA) Cellular Devices To Now Carry AT&T Branding – What Does This Mean For The Company And For Consumers?
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By Faith Ashmore, Benzinga
We just came across apicture from LinkedIn showing that the Siyata SD7 Handset’s newpacking box is now co-branded with AT&T (NYSE: T).
Siyata MobileInc. (NASDAQ: SYTA) is a B2B global developer and vendor ofnext-generation Push-To-Talk (PTT) over Cellular handsets andaccessories. Its portfolio of rugged PTT handsets and accessoriesenables first responders and enterprise workers to instantlycommunicate over a nationwide cellular network of choice to increasesituational awareness and save lives.
With AT&T now co-branding Siyata’s flagshipSD7 Handset, it appears that this is an improved position withinAT&T's product portfolio for Siyata. This development could besignificant for Siyata as it means that AT&T will be promoting,pricing and selling this handset more aggressively than before – astrategy in which Siyata has seen success in emergency servicesindustries like police departments, ambulances, hospitals and schoolsthrough its wireless operator partner FirstNet , which is alsoowned by AT&T.
The implications of this move are particularly significantbecause the SD7 PTT Handset can now be offered at more attractivepricing options to AT&T’s commercial customers, includingconstruction companies, transportation and logistics customers,factories, warehouses, hospitality companies and more. Previously,these commercial customers would have paid full MSRP for the SD7Handset, but with this new development, the handset can be priced morecompetitively – potentially allowing Siyata to fill in the currentwhite space within the commercial market.
This update follows the July announcement ofthe company’s largestSD7 purchase order of approximately $1.4 million. The SD7Handsets are approved for use by all major U.S. wireless carriers, andnew orders continue to increase due to the demand for Push-to-TalkOver Cellular (PoC) Handsets. Siyata announced that its aggregatepublicly announced orders at the time were worth $6.1 million.
The recent purchaseorder is an add-on to the string of deals Siyata Mobile has beensecuring throughout the year. On June 1st, 2023, for example, thecompany received an order for $1.2 million. Four days later, on June 5th, 2023, Siyata received orders for $400,000 in aggregate revenue for its SD7 Handsets and VK7Vehicle Kits.
Siyata’s expanding footprint across diverse industriessignifies the increasing acceptance of its PoC handsets andaccessories. With a strong presence in sectors such as public safety,transportation, education, service delivery and waste management, thecompany has demonstrated its ability to cater to specific industryrequirements.
Asthe demand for efficient and dependable communication solutionscontinues to escalate, Siyata seems poised to capture a larger marketshare. With its track record of delivering innovative products andaddressing industry needs, the company seems well-positioned to meetthe increasing demand and contribute to ongoing industryadvancements.
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Siyata Mobile Inc. is a B2B global vendor of next-generationPush-To-Talk over Cellular devices, cellular booster systems, andvideo monitoring solutions. Its portfolio of in-vehicle and ruggeddevices enables first responders and enterprise workers to instantlycommunicate, over a nationwide cellular network of choice, to increasesituational awareness and save lives.Its portfolio of enterprise-gradeand consumer cellular booster systems enables first responders andenterprise workers to amplify cellular signals in remote areas, insidestructural buildings where signals are weak, and within vehicles forthe maximum cellular signal strength possible.For its video monitoringsystem, Siyata integrates software that we license with off-the-shelfhardware providing our customers with an integrated advanced camerasystem for management and visual monitoring of their fleetvehicles.
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