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Today, investing in Société BIC (OTCPK:BICEF) (OTCPK:BICEY) is investing for a turnaround. Since 2016, the company has been experiencing a steady decline in sales, a situation that has only gotten worse since the coronavirus crisis forced the world to take a break.
School closures are a short term headwind that will involve a big loss for the company since a large part of its profits come from children and adolescents who buy school supplies to attend school. Remote work and study are two longer-term threats that will compromise sales