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"The excitement that a gambler feels when making a bet is equal to the amount he might win times the probability of winning it…." Blaise Pascal 1623-1662
The quote above is the product of two geniuses in the process of solving a question for a gambler friend in the 17th century. Genius one, Pierre de Fermat, asked Genius two, Blaise Pascal, to assist him in measuring the relationship between odds, excitement and probability of winning.
Now, over three hundred years later, the business of legal gambling and odds making has rapidly moved into an enormous