BRCC - Starbucks Stock Is Underperforming the S&P 500 in 2024 but These Other 2 Coffee Stocks Are Soaring.
2024-07-13 14:00:00 ET
If you invested $10,000 in shares of coffee giant Starbucks (NASDAQ: SBUX) 30 years ago, you would have well over $900,000 today. It's been a great long-term investment, but 2024 has been a different story.
As of this writing, Starbucks stock is down 24% year to date, greatly underperforming the S&P 500 's nearly 17% gain. What are coffee aficionados to do when looking for a caffeinated investment opportunity?
As it turns out, there are two other coffee stocks outperforming the broad market this year: Dutch Bros (NYSE: BROS) and Black Rifle Coffee (NYSE: BRCC) . Here's what investors need to know.
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Starbucks Stock Is Underperforming the S&P 500 in 2024, but These Other 2 Coffee Stocks Are Soaring.