CGEAF - Streaming flat in Nielsen TV Gauge amid back-to-school time

Streaming's share of television viewing, inching forward steadily in recent months, has taken a pause to go back to school. Three months of growth in streaming share turned flat in August, according to "The Gauge" from Nielsen, its monthly macro look at TV delivery platforms. And there's a definitive back-to-school effect, as streaming share was flat at 28% but with a more pronounced drop in viewership among children aged 6-17 (down 7.5% from July). Broadcast, which had bounced back from steady declines last month to touch 24% (with the help of live sports timing), was also flat, as was cable (which had taken a step back last month to land at 38%, still the leading option but in secular decline). But with total TV use up about 0.5%, broadcast was up fractionally, with a help from a full accounting of the Olympics (which took up live TV share, disappointing though

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Streaming flat in Nielsen TV Gauge amid back-to-school time