CABO - Streaming tags new record high in Nielsen TV share measure

April brought another dip in overall television usage - and another record share of the usage went to streaming media. Streaming usage climbed over a 30% share of TV time for the first time, to 30.4%, and it took share from all other areas: Cable share dipped to 36.8%; Broadcast TV usage fell to 24.7%; and "Other" (heavily videogaming) fell to 8.2%, according to "The Gauge" from Nielsen, its monthly macro look at TV delivery platforms. Overall usage marked a seasonally appropriate dip of 2.1%. But streaming volume held steady, while broadcast volume declined by 3% (led by a 38.2% drop in sports viewing) and cable fell by 2.5% (amid a 16.9% decline in news viewing). Among particular streaming-service components, Leader Netflix (NASDAQ:NFLX) stayed flat at a 6.6% share, making room for some rivals to move up: YouTube (NASDAQ:GOOG) (GOOGL) gained a tick to 6.1% share from a previous 6%;

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Streaming tags new record high in Nielsen TV share measure