VSLR - SunPower Leaning Into a Digital Future For Solar Energy
When COVID-19 began to wreak havoc on the solar industry, resulting in the loss of tens of thousands of jobs, it seemed obvious that most residential solar companies would be impacted in a similar way. If the tide is going out, it makes sense that everyone would sink as a result.
But SunPower (NASDAQ: SPWR) has been investing in ways to digitize its business for years. Those investments may have been out of necessity to try to lower costs in the past, but now it's where the industry is forced to operate. SunPower's Design Studio makes it easier for customers to begin creating a solar installation design than any other U.S. installer. And that's served the company well with COVID-19 hanging over the industry, showing there may be a profitable path to the future.
Image source: SunPower.