SLGG - Super League Gaming iHeartMedia team up on ad sales metaverse

Super League Gaming (SLGG -7.4%) and iHeartMedia (IHRT -3.3%) have teamed up to pitch Super League's ad inventory and influencer network to brands looking for a foothold in the metaverse. They'll work together on "iHeartLand" virtual spaces across "metaverse platforms." The deal leverages iHeartMedia's North American sales force of 1,500 sellers to peddle space on more than 150 curated games in Roblox reaching more than 70 million monthly active players. “Generation Z does not distinguish between physical and digital worlds, moving fluidly between the two in their daily existence," says Super League's Matt Edelman. "IHeartMedia has been a defining brand at this very intersection, combining digital and physical content experiences that delight consumers and fans."

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Super League Gaming, iHeartMedia team up on ad sales, metaverse