UAA - Surprise! Chipotle Didn't Have to Choose Between Revenue and Profits to Turn Itself Around
There's no denying Tex-Mex fast-casual eatery Chipotle Mexican Grill (NYSE: CMG) isn't what it once was. Its role in a 2015 E. coli outbreak dented its reputation with consumers, and its initial, indifferent response to the matter arguably made things worse.The company paid the price -- in the form of falling revenue and earnings -- for months following the debacle.
It did eventually recover. In fact, Chipotle has reported record levels of quarterly revenue a couple of times this year. Although not as impressively, earnings have been growing since 2016's bottom as well. It's a big deal all the same, simply because damage control and the sweeping operational changes the restaurant chain put in place beginning in early 2016 were neither cheap nor easy.
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