TBLA - Taboola and Future reach a 10-year mark of partnership latest deal adds mid-article recommendation
Taboola (NASDAQ:TBLA) announces a multi-year renewal of its partnership with Future to boost engagement rates, revenue and audience numbers. Future is a global platform for specialist media in both the UK and the US, its large portfolio spans multiple sectors including technology, games and entertainment, sports and lifestyle, offering brand advertisers a wealth of opportunity to reach engaged, high-intent audiences. The new three-year agreement takes the two companies to more than a decade in partnership. With this new deal, Future will incorporate company’s high impact mid article placements across its network, providing new opportunities for brand advertisers to tap into Future’s large audience, in brand safe and highly visible formats. Founder and CEO, 'Adam Singolda comments on the partnership, 'Future is home to some of the world’s favorite digital properties and has shown commitment to their mission of connecting people with their passions. The longevity of our 10-year partnership is built on trust, collaboration and innovation together.
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Taboola and Future reach a 10-year mark of partnership, latest deal adds mid-article recommendation