TBLA - Taboola and the La Dépêche du Midi renew their exclusive 5-year partnership

Taboola (TBLA -2.9%) announced a 5-year exclusive renewal of a partnership agreement with the La Dépêche du Midi Group. Since 2019, the La Dépêche du Midi Group has leveraged several Taboola innovations, including Taboola Feed and Taboola Newsroom. La Dépêche continues to expand its use of Taboola technology to refine its approach to user segmentation and to deliver an optimal reader experience. "The renewal of our exclusive partnership testifies to the trust of our technology to allow for increased personalization, which benefits the user experience and opens up new sources of revenue. As another long term example of a publisher partner, we are grateful to expand their ability to boost subscribers through insights," founder and CEO Adam Singolda commented.

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Taboola and the La Dépêche du Midi renew their exclusive 5-year partnership