TBLA - Taboola announces advancements in its Maximize Conversions technology
2023-09-12 11:03:31 ET
- Taboola ( NASDAQ: TBLA ) Tuesday announced advancements in its performance advertising-focused bidding technology called Maximize Conversions.
- The technology entails advertisers specifying a budget and having Taboola’s algorithm automate the cost-per-click (CPC) bid.
- "Our AI is trained on first-party contextual signals from more than 9,000 publishers and nearly 600M daily active users, giving advertisers using Maximize Conversions a competitive advantage... I expect nearly half of our advertisers will adopt this offering in 2024," said Adam Singolda, CEO of Taboola.
- Source: Press Release
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Taboola announces advancements in its Maximize Conversions technology