TBLA - Taboola enters new five-year exclusive deal with Gray Television

• Taboola ( NASDAQ: TBLA ) announced a new five-year agreement with Gray Television, the largest owner of top-rated local television stations and digital assets in the US.
• Gray Television will now leverage Taboola Feed across all of its digital properties, including on the Homepages of its more than 100 websites.
• In addition, Gray will test additional Taboola offerings including Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals.
• “More viewers than ever before are consuming Gray’s content daily across multiple platforms. We consider the experience of each user to be of greatest importance, and we made the switch to Taboola not only for their expansive technology offerings, but their commitment to supporting local journalism. We’re excited to consolidate our approach to recommendations with a trusted partner like Taboola and serve every audience member who engages with our content in a more personalized way.” said Mike Braun, SVP and Chief Digital Officer at Gray Television.

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