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TBLA - Taboola inks 3-year deal with Associated Press
Taboola.com Ltd.
Taboola (NASDAQ:TBLA) announced a new 3-year deal with The Associated Press (NYSE:AP), which marks 7 years that the firms have worked together. AP has utilized several Taboola products, including Taboola Feed - an integrated feed that provides readers with personalized content and targeted advertisements. In addition, AP will continue to use Taboola Newsroom, a technology offering that uses advanced AI and readership signals from more than 500M daily active users.