TBLA - Taboola signs deal to acquire Gravity R&D

Taboola (NASDAQ:TBLA) has agreed to acquire Gravity R&D, a personalization technology company whose core offering, Yusp, is used in retail, e-commerce, and digital media. Yusp is used to provide personalized offers to customers and uses proprietary algorithms that focus on deep learning for personalization, combining first party data from brands with contextual data. As part of the acquisition, Taboola will invest in a new R&D hub at Gravity R&D’s headquarters in Hungary. Founded in 2007, Gravity R&D has customers in more than 20 countries and powers more than 35B recommendations each month. The acquisition is part of Taboola's aim of investing $100M annually in R&D. The financial terms of the deal remain undisclosed, but the transaction is set to close in Q2 2022.

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Taboola signs deal to acquire Gravity R&D