TBLA - Taboola signs two-year deal with MediaNews for integrated feed
- Taboola <<TBLA>> entered in a new two-year deal with MediaNews.
- The move officially extends Taboola’s multi-year partnership with Tribune Publishing to 10 years.
- Tribune Publishing was purchased by MediaNews Group’s majority owner, Alden Global Capital, in 2021.
- Per the terms, MediaNews Group will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience.
- Taboola will now be MediaNews Group’s new partner for all sites including LA Daily News, Colorado Daily, the Boston Herald and the Saratogian, among others.
- MediaNews Group to also explore the option to adopt additional Taboola offerings including high impact mid article placements.
- Additionally, MediaNews Group will consider integrating Homepage For You, a new capability that helps editors power their homepages, their most visited and prominent section of their website, to capture attention by leveraging Taboola’s advanced A.I.
For further details see:
Taboola signs two-year deal with MediaNews for integrated feed