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India, the world's second-largest country by population, is home to 1.3 billion people, about half of whom are below age 25, meaning that a huge number of Indians will be entering their prime in terms of productivity and consumption over the coming decade.1
The appealing size of India's total addressable market ((TAM)) is undeniable, but the question has been - and continues to be - which companies have the ability to monetize the TAM.
Efforts to do so have been slowed by the challenges related to operating in an economy that lacks the organization,