TLRA - Telaria Earnings: What to Watch
While The Trade Desk (NASDAQ: TTD) may be the hot stock investors think of when they think of programmatic advertising, there's a much smaller industry peer that has been making a name for itself on the other side of the data-driven advertising equation: the sell side. While The Trade Desk is helping ad agencies and brands buy ads, Telaria (NYSE: TLRA) is helping publishers sell their ad inventory. Even more, the company has carved out a niche for itself in one specific channel: the nascent and promising connected TV market. Telaria is the leading independent data-driven software platform built to help premium video publishers optimize their digital advertising yield.
With strong business momentum since the company sold its buy-side platform in 2017 and refocused its business entirely on the sell-side, investors will be watching Telaria closely when the company reports its third-quarter results early next month.
Ahead of the results, here are some key metrics for investors to watch.