TSLA - Tesla's Losing Battle For EV Market Share In Europe Highlights Its Sales Growth Challenge
2024-02-05 19:25:20 ET
Summary
- Tesla's Q4 results indicate that its era of fast sales growth is over. An analysis of the European market explains why sales growth is slowing and where things are likely headed.
- Tesla's emerging problem in Europe is arguably its decision to manufacture in Germany, which is an increasingly expensive place to do business, while its German & Asian competitors are flocking to Hungary.
- Tesla is likely to continue losing EV market share in Europe, as its competitors are positioning themselves to produce EVs at a lower cost.
- I expect its shares to be range-bound between $100/share and $300/share for the foreseeable future, therefore, $150/share or below should be considered a good entry point.
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Tesla's Losing Battle For EV Market Share In Europe Highlights Its Sales Growth Challenge