JEPI - The Big Shift: The Rise Of The Retail Investor Rocks Markets January, 29 2021 05:08 AM JPMorgan Equity Premium Income The new market disruptor: Rise of the retail investor. Generational shift in investors rocking equity markets. The rise of the little guys: Retail investors take on institutions. For further details see: The Big Shift: The Rise Of The Retail Investor Rocks Markets