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PFF - The Biggest Retail Investor Mistakes (And How I Avoid Them): Chasing Yield
iShares U.S. Preferred Stock
Summary
Due to low bond yields for several years, many investors have sought yield in the stock market.
This has caused many investors to focus on the dividend yields of their stock investments.
On average, high dividend yielding portfolios produce miserable returns.
I make the case that chasing dividend yields is an unnecessary mistake because investors who buy and sell individual stocks produce their own yields naturally.