CRERF - The Chain: Carrefour Makes Incremental Commitment To Sustainable Beef In Brazilian State Of Mato Grosso
Carrefour will invest USD 1.5 million towards sourcing sustainable beef and the state of Mato Grosso’s initiative, which seeks to restore degraded land and protect forests in the Cerrado and Amazon regions of Brazil. The Mato Grosso initiative includes a platform on which ranchers and farmers can register their sustainable practices to connect with corporate procurement officers. This facilitates connections between vendors of sustainable goods, and buyers willing to invest and purchase from them as they strive to meet their zero-deforestation commitments.
As a result, more transparency is provided to investors who are seeking to