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JNJ - The Good Business Portfolio: Update To Guidelines March 2020
Johnson & Johnson
This article gives my 12 guidelines for company investment selection for the Good Business Portfolio (My IRA portfolio). The intent of these guidelines is to create a portfolio that is a large-cap balanced portfolio between the different styles of investing. Income investors take too much risk to get their high yields. Bottom fishing investors get catfish. Value investors have to have the foresight to see the future. You see from the guidelines below that I want a portfolio that is defensive, provides income, and does not take high risks. I limit the portfolio to 25