HOG - The Harley-Davidson LiveWire Sticker Shock Begins
The LiveWire electric motorcycle from Harley-Davidson (NYSE: HOG) is just beginning to show up in dealerships, and the response is just about as expected. There's reportedly a lot of interest in the bike -- at least until people see the price tag.
Worse, although the LiveWire was designed with the millennial biker in mind, it's not younger motorcycle buyers who are interested, but existing Harley customers. This could be a more problematic product launch than anticipated.
The Harley-Davidson LiveWire electric motorcycle. Image source: Harley-Davidson.