FTXG - The Instacart Way To Innovating In The Connected Economy

• According to PYMNTS’ latest national consumer study fielded earlier in May, which surveyed a representative sample of roughly 2,300 adults, 17% of all consumers reported using digital platforms such as Instacart to order and pay for groceries instead of going to the grocery store to buy food.
• 14% of consumers said they order groceries online once a month using digital platforms including Instacart, as well as grocery stores that may be powered by Instacart or grocery stores that offer their own online ordering options.
• As the economy reopens, platforms such as Instacart, Uber Eats, DoorDash and Grubhub (GRUB) are crafting strategies to preserve the digital ordering tailwind fueled by the pandemic.

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