BURBY - The RealReal Shows the Circular Economy Is for Real
Fashion icon Burberry (OTC: BURBY) announced a deal on National Consignment Day in October with The RealReal (NASDAQ: REAL) as resale demand for the English luxury brand at the online purveyor of used apparel rose 64% year-on-year.
It was the latest sign that the circular economy in apparel is for real as Millennial and Gen Z consumers opt for sustainability in clothing as in many other life choices. The aim of a circular economy is the elimination of waste and continual use of resources. It is the trend that has powered RealReal first into unicorn status and then into an initial public offering with a stock that has stabilized around its IPO price of $20 after a short spate of flipping.
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