PSL - The Shift To E-Commerce Could Boost The Digital Advertising Market From Approximately $180 Billion To $410 Billion By 2026
- A significant decline in the US retail footprint is imminent as sales continue to shift online, turbocharging the next leg of digital advertising spending in the US.
- Although the US e-commerce penetration scaled from less than 5% of total retail sales in 2011 to nearly 14% in 2021, it remains lower than the worldwide average of 19%, and far below China’s 44%.
- With capital liberated from its prior allocation to physical space, businesses are likely to increase digital ad spending to boost their online presence.
For further details see:
The Shift To E-Commerce Could Boost The Digital Advertising Market From Approximately $180 Billion To $410 Billion By 2026