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With the announcement that BlackRock will make sustainability its new standard for investing, the debate about ESG integration has reached a new level. Even as there has been a lot of talk about the integration of ESG criteria before, the self-declaration of the largest asset manager in the world to integrate ESG in all its active portfolios and advisory strategy by the end of 2020 might be a game changer, as this has a lighthouse effect and may force other large asset managers to do the same.