XIACY - The Trade Desk inks new global advertising partnership with Xiaomi

The Trade Desk (NASDAQ:TTD) has inked a global partnership with Xiaomi to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. This partnership will allow marketers to reach 454M monthly active users globally outside of China, and engage with these audiences programmatically across Xiaomi’s proprietary mobile ecosystem. “As advertisers look for ways to connect with the smartphone-first consumer, our partnership with Xiaomi makes reaching this audience easier,” said JoAnna Foyle, SVP, Inventory Partnerships, The Trade Desk. “With more marketers accelerating their spend in digital advertising, we are helping brands engage meaningfully with their target audience on the MIUI mobile ecosystem, and along the consumer’s entire digital journey, which includes fast-growing channels on the open internet such as CTV, OTT platforms and mobile apps."

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The Trade Desk inks new global advertising partnership with Xiaomi