BROS - This Stock Could Be the Next Starbucks. Should You Buy It?
2023-10-19 08:30:00 ET
Coffee giant Starbucks has delivered incredible value for its shareholders in its years as a public company, and there's still plenty of life left in Starbucks' future. However, it's more of a value stock than a growth stock right now. Meanwhile, newcomer Dutch Bros (NYSE: BROS) is staking its claim as the next big coffee chain. It's off to a strong start, but can it become the next Starbucks?
Dutch Bros operates 753 coffee shops as of the end of the 2023 second quarter, a drop in the coffee cup next to Starbucks' more than 37,000. They're concentrated in the Western and Southern parts of the country, but the company has ambitions to open thousands of new stores across the U.S.
Dutch Bros differentiates itself from the competition through its culture, including a fun-loving, friendly atmosphere, and its beverages, which lean toward cold drinks and come with unique names like Double Torture and Sour Candy Rebel. The company gets rave reviews from fans for both beverage quality and customer service.
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This Stock Could Be the Next Starbucks. Should You Buy It?