F - This Used to Be a Major Weakness for Ford -- Now It's a Massive Strength
2024-06-24 08:45:00 ET
It's always nice when management at a major company such as Ford Motor Company (NYSE: F) can flip a weakness into a strength. Ford has done exactly that with its commercial business. It was once a black eye for the company as it sold fleets of vehicles to rental companies at razor-thin margins and, sometimes, losses.
Right now, Ford Pro, the company's commercial division, is thriving and even outproducing Ford's traditional business on the bottom line. Here's a look at how strong Ford Pro has become.
What Ford Pro has accomplished is extremely impressive, especially when compared to Ford's other business divisions. These include Ford Blue, its traditional vehicle business, and Ford Model e, the company's electric-vehicle (EV) division.
For further details see:
This Used to Be a Major Weakness for Ford -- Now It's a Massive Strength