FB - TikTok Wants to Be a Social Media E-Commerce Sensation
TikTok is gearing up to make a major play in e-commerce, according to a report published by the Financial Times ( FT ) on Monday. The hugely popular short-video social media platform owned by China-based ByteDance is aiming to integrate online retail sales and marketing, a development that sees it moving into increased competition with Facebook (NASDAQ: FB) .
Posters on TikTok will reportedly be able to include product links with their content, paving the way to receive commissions on purchases made through referrals. However, new monetization opportunities for users will reportedly be just one facet of a much bigger e-commerce push.
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TikTok Wants to Be a Social Media E-Commerce Sensation