SOBKY - Top Japanese mobile firm DoCoMo set to lead rivals by cutting data prices

Top Japanese carrier NTT DoCoMo (DCMYY) is set to slash prices on mobile data, Nikkei reports - a move that could be the first of a series of cuts by rivals in the space. DoCoMo would be the first mobile company in Japan to cut prices on its main brand. The near-complete plan would have customers charged based on data used, which will cut rates for most. Nikkei notes an example customer using 30 GB in a month would pay less than a current fixed rate of ¥7,150 (about $69) under new pricing. DoCoMo will also offer a new budget brand offering 20 GB of data for about ¥3,000 ($29) per month, undercutting ¥4,000 20-GB plans from rivals KDDI (KDDIY) and SoftBank Corp. (SOBKY). Those two will be under pressure to follow suit, as will Rakuten (RKUNY), which made a splash as it entered the mobile market with an eye

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Top Japanese mobile firm DoCoMo set to lead rivals by cutting data prices