DMLRY - Toyota Battles On With Hybrids And Hydrogen While Most Others Plan BEV Transition
Toyota RAV4 hybrid. Source: Toyota
Toyota (TM) is an automotive powerhouse, the strongest car company in the world. It has high level vision in abundance, but its view of the future of personal motoring is stubbornly fixated on hybrid vehicles plus a longer-term vision of hydrogen/fuel cell vehicles. It has not embraced the rise of the BEV (Battery Electric Vehicle). Here I discuss Toyota’s annual results for the year ending March 2020 and seek to understand where it is positioning its business in the context of major changes happening as most other car manufacturers are