PUGOY - Toyota's Hybrid Focus Continues And BEVs Get Neglected
- Toyota hybrids are heavily promoted in global markets, while BEVs barely get mentioned.
- European light vehicle market electrification might have forced Toyota to participate by rebadging a PSA Group BEV.
- Toyota talks up the new Mirai with Australian release pending.
- In 1H 2021 reporting, Toyota claims customers choose and they want hybrids; BEVs ignored because customers don’t want them.
- Despite Tesla’s success with BEV developments, Toyota continues to insist that BEVs are not yet ready. This positioning suggests caution about investment in Toyota at this time.
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Toyota's Hybrid Focus Continues And BEVs Get Neglected