MGNI - Trade Desk Criteo jump in ad-tech rally on Google's phase-out delay
NatanaelGinting/iStock via Getty Images The Trade Desk (TTD) is up 14.4% and making its biggest move since November - just one of the advertising technology companies seeing gains alongside Google's announcement that it's delaying the phase-out of third-party cookies in its Chrome browser. Criteo (CRTO) is up 13.6% as well, and SEMrush Holdings (SEMR) is 16.9% higher. And Magnite (MGNI) is 6.1% higher. Google's news is being received as a reprieve for online advertising as it sorts out a post-cookie future. Google's own FLoC technology is one of many candidates vying to replace the tracking cookie on the Web.
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Trade Desk, Criteo jump in ad-tech rally on Google's phase-out delay