COOK - Traeger Can Still Cook
2025-09-27 08:40:56 ET
Many investors associate weakening fundamentals with a declining share price. In the near term, that can certainly be true. Having said that, if a company is cheap enough, it can still be an attractive prospect even with revenue, profits, and cash flows, all dropping. A good example of this that has yet to pay off for me is Traeger ( COOK ), a small business that produces and sells grills, cooking appliances, and consumables that are important for those appliances. Back in May of this year, I made the decision to upgrade the company from a ‘hold’ to a ‘buy’ after the stock had plummeted 55% over worries regarding tariffs and the economy more broadly. I argued that while there would be an impact that negatively affected the firm for the year, shares were cheap enough to justify upside....
Traeger Can Still Cook