TCOM - Trip.com and Saudi Tourism Authority to promote Saudi as a tourist hub
2023-04-06 04:33:19 ET
- Trip.com Group ( NASDAQ: TCOM ) and Saudi Tourism Authority have signed a MOU to promote Saudi Arabia as a tourism destination.
- Both parties will launch a series of joint marketing campaigns in several markets to drive awareness and attract tourists to the Kingdom, through global platforms, such as Trip.com, Ctrip, and Travix.
- The MOU was signed by Trip.com Group's CEO Jane Sun and Mr Fahd Hamidaddin, CEO of the Saudi Tourism Authority, in Beijing, China.
- On Trip.com, from January to March 2023, the number of users searching for Saudi Arabian travel products almost doubled compared to January to March 2022. Flight bookings to Saudi have also seen a significant increase.
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Trip.com and Saudi Tourism Authority to promote Saudi as a tourist hub